“Elevator Going Down: The Story of Muzak” by Luke Baumgarten

 

Luke Baumgarten has a fascinating article on the history of muzak in “Elevator Going Down: The Story of Muzak” published at Red Bull Music Academy.

In the 40s, Muzak got more deliberate about the type and tempo of the music it piped, trademarking “Stimulus Progression”, which gradually amped up the tempo and intensity of its easy listening in 15-minute intervals. The company used only instrumental music, because it was thought that lyrics might knock a worker or a patron out of the rhythm of building or buying or whatever activity the Muzak was piped in to encourage. A raft of in-house research swore that the results of such stimulus was too incredible to ignore. In thewords of the New Yorker, “It was pseudoscience, but it remained alive at the company until the late nineties, partly because it was a useful marketing tool and partly because it seemed so plausible: most people really were happier and more productive when there was something humming along in the background.”

Soon, background music was everywhere, according to Joseph Lanza, author ofElevator Music, an exhaustive Muzak history and hagiography. Muzak was piped into offices, department stores, supermarkets, restaurants, factories and even a few elevators. As Lanza says, “It became a pervasive soundtrack for much of American life.”

And whether or not the company’s science was sound, it was self-fulfilling. Easy listening became a thing people wanted in their homes. In the 40s, record companies began following Muzak’s lead, putting out albums “of soft, melodic instrumental versions of popular tunes, usually with shimmering strings, along with pianos, guitars, or horns to bring out the main melody,” Lanza told us by phone. The classic mood music motif was in place from very early on, and became intertwined with a certain mode of pop music through the 50s and 60s, when, according to Lanza, “massed strings became the musical currency for many popular recordings as well as movie soundtracks [and] likewise became the bulk of Muzak’s output.”

The rest of the article can be found here.

The Day the Muzak Died

According to the New York Times, November 5, 2013 will mark the day that the Muzak died, as Concord, Ontario-based Mood Music, which acquired the Muzak brand in 2012, phases out the Muzak line:

Muzak traces its roots to the 1920s, but the brand name appeared in 1934. It evolved from simple background music in hotels and restaurants to a scientifically designed program to increase workers’ productivity and make shoppers more comfortable.

Eventually the name came to be shorthand for any kind of innocuous musical wallpaper, even if in recent years Muzak and its competitors have also developed radiolike playlists of pop hits and oldies.

“Music by Muzak became a pervasive soundtrack, accompanying activities in offices, factories, supermarkets, hotel lobbies and even the Apollo 11 journey to the moon,” saidJoseph Lanza, the author of “Elevator Music: A Surreal History of Muzak, Easy-Listening, and Other Moodsong.”

Although Mr. Abony cited the company’s integration plans as the main reason for dropping the Muzak name, he also said that Mood had studied consumers’ opinions about Muzak. Aside from the fact that it was little known outside the United States, he said, the brand had some baggage.

“It is often perceived as an epithet for elevator music,” he said. “Muzak was not the connotation that suggested that we have come a long way.”

For the rest of the article, follow the link: Sisario, Ben. “Muzak, Background Music to Life, to Lose Its Name“. New York Times. Feb 4, 2013.

For those curious to learn more about Muzak and its unique appeal, consider reading Joseph Lanza’s Elevator Music: A Surreal History of Muzak, Easy-Listening, and Other Moodsong: Revised and Expanded Edition